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Timberlake Consultants Ltd www.timberlake.co.uk

Marketing Analytics

Cass Business School, London, UK
2-4 October 2013


Dear Sir/Madam ,

Timberlake and Marketscience Consulting invite you to attend a 3-day course covering the theory and practice of dynamic marketing mix modelling.

This course is ideal for marketing professionals and those agencies, consultancies and industry professionals wishing to gain an intermediate level understanding of the tools and techniques of the trade.

Course registrations are now open. Early registrations and multiple participant registrations discounts are available. We recommend that interested delegates take the opportunity to register for the courses early to avoid disappointment, as spaces are limited.

To enquire about training courses, or to find out more information about any the services we offer, please contact our sales & training team either by email: training@timberlake.co.uk, phone: +44 (0) 20 8697 3377 or by visiting us online.

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Marketing Analytics

Date:
Location:
Course duration:
Level:
Delivered by:
Course Code:
2-4 October 2013
Cass Business School, London, UK
3-days
Intermediate
Dr. Peter Cain, Marketscience Consulting
MA-159-UK

Marketing analytics is a growing industry, with many agencies, consultancies and industry professionals using statistical and econometric methods to sift through a wealth of on and offline data to aid profitable decision-making.

A key part of modern marketing analytics, is the art and science of marketing mix modelling - a widely used technique designed to quantify the sales impact of traditional and digital marketing activities. Results are typically used to evaluate Return on Investment (ROI), inform optimal allocation of the marketing budget and produce sales forecasts.

This course covers a modern treatment of the practice, ranging from economic foundations of the marketing mix model and time series estimation techniques, through to actionable client outputs. Delegates will learn from a foremost specialist and practitioner in the field.

Click here for full course details »

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